Blog
5 Ways To Market Your Hotel During The Holidays
With the holidays fast approaching, it’s time to start thinking about your hotel’s seasonal marketing initiatives. A recent study by Reuters found that 107.3 million Americans traveled over 50 miles throughout the holiday season in 2017. Whether these travel shoppers are visiting long-distance family members or enjoying a [...]
6 Ways To Leverage Your Hotel’s Instagram Account
Along with your hotel website, Instagram has quickly become one of the best ways to tell your property’s unique story. Images are a great way to create incentive for guests to book their stay with you and to foster customer loyalty. What makes your hotel special? Find out what guests enjoy most about your hotel, be it the [...]
Does My Hotel Website Need an SSL Certificate?
As of this year, web browsers have begun labeling any website without an SSL certificate as “Not Secure.” What does this mean for your hotel’s vanity website? As data security becomes increasingly important to the everyday user, the solutions to a securing your experience across the web have to adapt. Previously, an SSL [...]
Spotlight on Leonardo’s Vizlly Customer Success Team
Vizlly, our hotel website + SEO solution, is helping thousands of hoteliers increase revenue by driving more qualified traffic to their website, and converting this traffic into guests. But, Vizlly is more than just a hotel website. Every Vizlly customer has a dedicated team of digital marketing experts to ensure their [...]
Content Experience Lessons the Travel Industry Needs to Hear
With so many options for travel shoppers available, hotels and the hospitality industry must market the experience of staying with them or engaging with their brand. To stand out, name recognition or value is simply not enough. Our marketing team headed to CONEX, a three day conference organized by Uberflip to hear from [...]
Why Every Branded Hotel Needs a Website that Ranks in Local Search Results
When Shawn Vicklund, the Marketing Manager at the Best Western Plus GranTree Inn and Vizlly customer joined the property after eight years in marketing operations roles at AT&T, she leveraged her extensive SEO knowledge to devise an SEO strategy to help the hotel rank higher in search engines and increase direct bookings.
How to Develop a Successful Hotel Content Marketing Strategy
Content is king! If hearing that one more time makes you want to, well, feel ill, you’re not alone. But like anything that gets repeated by anyone and everyone, the reason you hear the ‘king’ quote about content so often is that it’s really quite true.
Is Google AMP The Right Choice For Hotel Websites?
While Google AMP does offer many benefits for mobile websites in terms of speed, it can also be very limiting when it comes to user experience and integrating industry specific features. So the question is, “is AMP the right choice for a hotel website?”
Facebook Makes Changes to Their Newsfeed Algorithm… Again
Last week, Mark Zuckerberg took to his personal Facebook account to announce major changes to the way the Newsfeed algorithm decides which posts to show you. While the update is primarily designed to reduce the circulation of fake news, it will have a major impact on hoteliers that rely on Facebook to market their property and [...]
5 Important Digital Marketing Trends of 2017
As 2017 comes to a close we continue to look back at the year that was. For hoteliers, the world of digital marketing is constantly evolving. New threats and opportunities are popping up as companies try to get a leg up on the competition. We’ve compiled 5 of the most important digital marketing trends from 2017 that hoteliers [...]