Blog
How a Vanity Website Decreases Customer Confusion
Customer confusion occurs when a consumer is unsure of a purchase because they did not fully understand the product or service. This may lead to shoppers ignoring options that are hard to follow even if they’re the best option based on their needs. In the context of hotels, travel consumers swamped with different booking [...]
Top Amenities to Display on a Hotel Website
Hotel guests have different needs depending on, among other things, their reason for travel, their destination, and their length of stay. Hotels meet these needs by providing various amenities depending on their scale and target audience. For example, a resort may offer an on-site spa, or a hotel across the street from a [...]
How to Attract More Corporate Travelers To Your Hotel in 2019
Today’s business traveler is browsing for potential hotels both through company booking tools and organic search. With annual global business travel spend expected to reach $1.6 trillion by 2020, there’s a large opportunity for your hotel to capture part of this weekday-focused market. Today’s business traveler is browsing for [...]
Why You Need Localized Special Offers on Your Hotel Website
When hunting for a hotel, travel shoppers want to ensure they’re getting the best deal, and a special offer can be just the incentive they need to make a booking. If you are a branded property, you already have access to special offers developed by your brand. But to truly stand out in your local market, you also need some [...]
Drive More Direct Bookings With a Localized Experience on Your Hotel Website
When travel shoppers begin planning a trip, the first thing they want to learn about is the local area. This will help determine what kind of accommodation they need, and what their selection criteria will be. Your hotel website should demonstrate your local knowledge and expertise. Learn how to create website content that's [...]
3 Tips to Reduce Booking Abandonment on Your Hotel Website
Booking abandonment is a real issue for the travel industry. As many as 81.6% of online travel bookings are abandoned, worth an estimated $1.78 trillion! In this article, we outline 3 things you can do right now on your hotel website to improve purchase intent and drive more direct bookings.