Website
3 Ways to Increase Your Website Speed
47% of consumers expect a webpage to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load. So, if your website is too slow, it’s costing you money. Here's how to fix it.
How to Turn OTA Shoppers into Direct Bookers on Your Website
According to Phocuswright, 72% of travel shoppers in the US use Online Travel Agencies (OTAs) to shop for hotels. That’s a lot of people! The good news is, you can convince OTA shoppers to book directly on your website instead.
Hotel Storytelling Done Right: Spotlight on Hotel Ylem
Stories help develop an emotional connection with travel shoppers, which is important because emotion has been found to influence purchase intent. If a travel shopper is stuck deciding between your hotel and another down the street priced the same, they are more likely to choose the one with the best story; the best emotional [...]
Webinar Recap: 4 Things You Can Do to Drive Conversions on Your Website
The travel industry today is highly fragmented. Travel shoppers use many different channels, primarily online, to research and book travel. But no channel is more profitable than your hotel website. Your website should be driving the majority of your bookings, with OTAs simply supplementing your efforts.
Everything Hotels Need to Know About Guest Reviews
10 years ago, travel shoppers were not flocking to review sites before booking hotels, but now it’s a given that prospective guests conduct their research before booking. In the long run, careful management of online guest reviews will help drive more bookings and increase your revenue.
Do You Own Your Website Domain? The Common Mistake Made by Hoteliers
Your website domain is incredibly valuable to your hotel. It’s a part of your intellectual property, essential to your digital marketing, and helps drive revenue through direct bookings. Because it's so valuable, you can't afford to entrust someone else to purchase it for you. Here's what can happen if you do...
Best Practices for a High Converting Website: A Look Book for Hoteliers
Today’s travel market is highly fragmented. Travel shoppers can book hotels through a plethora of online channels. But none is more powerful (or more profitable) than your hotel website. Your hotel website is your digital storefront; the place people come to in search of more information about your property. You’ve got one shot [...]
3 Tips to Reduce Booking Abandonment on Your Hotel Website
Booking abandonment is a real issue for the travel industry. As many as 81.6% of online travel bookings are abandoned, worth an estimated $1.78 trillion! In this article, we outline 3 things you can do right now on your hotel website to improve purchase intent and drive more direct bookings.
2017 Travel Website Behavior Study: Key Findings That Impact Your Hotel Website
It’s time to invest in your hotel website. Findings from a 2017 Travel Website Behavior Study by Fuel and Flip.to suggest that your hotel website is THE MOST influential factor when researching and booking a hotel. In fact, it’s more influential than Word of Mouth (#2), OTAs (#3) Search Engines (#4) and Review Sites (#5). [...]
The Science Behind Vizlly and How to Drive More Bookings at a Lower Cost
Vizlly takes a scientific approach in order to guide travel shoppers to your booking engine, reduce booking abandonment and increase revenue. Here’s how.