SEO
The 2nd Leonardo Hackathon: Ideas to Take Us Next Level
Last week, Leonardo employees competed in our second Hackathon. The 7 teams competing were tasked with creating ideas that either improved the performance of our products and processes, or increased the flexibility of Vizlly-powered websites. See what they came up with.
Where You Might be Losing One-Third of Potential Guests in Your Funnel
In 2017, Sojern, in partnership with Google, released a joint study titled “From Search Engine to Booking Engine: Sojern’s 2017 Hotel Report” that takes an unprecedented look into the path to hotel bookings in the US. One of the most interesting findings in the report centers around hotel lead time and when to start actively [...]
Search Engine Marketing for Hotels: Making Sense of Organic and Paid [Webinar]
To drive more bookings at a lower cost you need to increase the amount of traffic to your hotel website. To accomplish this, you need a comprehensive search strategy that includes both organic and paid search initiatives. In this article, we recap some discussion points from the webinar, and how to approach your own search [...]
The Science Behind Vizlly and How to Drive More Bookings at a Lower Cost
Vizlly takes a scientific approach in order to guide travel shoppers to your booking engine, reduce booking abandonment and increase revenue. Here’s how.
A Beginner’s Guide to SEO for Hotels
In this beginner’s guide to SEO, we lay out what you need to know to ensure travel shoppers reach your website when they’re searching for their next trip.
What Are Long Tail Keywords & How Can They Drive Bookings?
Driving organic traffic to your hotel website is important, but driving quality traffic should also be a priority. By tweaking your SEO strategy to focus on long tail keywords, you’ll be able to drive more quality website traffic that is more likely to convert.
Intrusive Pop-Ups To Be Punished by Google
In an attempt to improve the browsing experience on mobile devices, Google will begin penalizing mobile websites with intrusive pop ups on January 10, 2017.
8 Ways to Drive Traffic to Your Hotel Website (Part 1)
You can't drive direct bookings if nobody can find your website. See our 8 tips for making your hotel website more discoverable in search engine results. Part 1 of our two-part series.