SEO
32 SEO Terms Every Hotelier Needs To Know
You probably already know that SEO is important for your hotel, but you might want to better understand the terms used by SEO experts so that you can ask the right questions.
Webinar Recap: How Digital Marketing Can Transform Hotel Revenue Management
To get the best results, Revenue Managers should be working in unison with their Director of Sales & Marketing (DOSM), or whoever is responsible for marketing at the property level. However, many hotels tend to separate these teams and their corresponding responsibilities, resulting in a lack of communication that could be [...]
Is Your Hotel Website Optimized for Voice Searches?
The way we think about search engine optimization could change dramatically as voice searches rise in functionality and popularity. Hotel marketers need to start preparing for the inevitable and become more familiar with voice searches, their potential impact on SEO, and how to optimize their websites for them.
Drive More Direct Bookings With a Localized Experience on Your Hotel Website
When travel shoppers begin planning a trip, the first thing they want to learn about is the local area. This will help determine what kind of accommodation they need, and what their selection criteria will be. Your hotel website should demonstrate your local knowledge and expertise. Learn how to create website content that's [...]
3 Ways to Increase Your Website Speed
47% of consumers expect a webpage to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load. So, if your website is too slow, it’s costing you money. Here's how to fix it.
The State of SEO in Travel: 13 Eye Popping Statistics
To win more direct bookings, you need to drive more website traffic. And for that to happen, your website needs to be “discoverable” by search engines. We’ve compiled the following Infographic to help you understand the true impact of SEO in the travel industry today, and where to focus your SEO efforts.
Machine Learning: How Google is Helping Hoteliers Get Smarter with Search
Google's advancements in data collection & machine learning can help hoteliers get in front of the right people, at the right time, with the right message. Read this excerpt from Jennifer Wesley, our webinar guest speaker last week, to learn more.
Webinar Recap: Smart SEO Strategies to Drive Direct Bookings
In our recent webinar, we were joined by Jennifer Wesley from Google to discuss smart SEO strategies to drive direct bookings. Learn how the rise of mobile is reshaping the travel shopping journey, how machine-learning can help you better target travel shoppers, and strategies to get your website ranking higher in search engine [...]
Smart SEO Strategies to Drive Direct Bookings
Learn how travel shoppers use search engines to find hotels, how to increase your organic rankings to drive more traffic, and the 5 elements of a high-converting hotel website to ensure you can capitalize on all the new traffic heading your way.
Does Social Media Help My SEO?
Many things impact your search rankings, but what role, if any, does social media play? In this article, we examine how social media impacts your SEO strategy and how to use it to drive more direct bookings.