Digital Marketing
How to Leverage User Generated Content to Persuade Travel Shoppers
User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
Building a Winning Social Media Strategy – Insights From Our Webinar
We had so many questions roll in from our audience during January's webinar, "How to Build a Winning Social Media Strategy," we couldn't answer them all! Guest speaker, Greg Bodenair, has kindly taken the time to answer some of them in this article.
Webinar Recap: How to Build a Winning Social Media Strategy
In our latest webinar, we were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & Cambridge, to get the scoop on how to build a winning social media strategy with trackable ROI.
What Are Long Tail Keywords & How Can They Drive Bookings?
Driving organic traffic to your hotel website is important, but driving quality traffic should also be a priority. By tweaking your SEO strategy to focus on long tail keywords, you’ll be able to drive more quality website traffic that is more likely to convert.
How TripAdvisor’s Algorithm Works & How to Rank Higher
TripAdvisor reviews are an important part of the travel shopping journey. So what can you do to ensure your property listing gets seen by more people? In this article we outline how TripAdvisor’s Popularity Ranking algorithm works and what you can do to improve your ranking.
Drive Direct: Best Practices for a High-Performing Hotel Website
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website - one that drives direct bookings.
The Science Behind Website Design: Where to Position Your Book Now Button to Boost Clicks
We examine two concepts, the F-Pattern and Z-Pattern, to understand the most valuable on-screen real estate of your homepage, and where you should position your call-to-actions.
14 Best Quotes from our Digital Marketing Summit for Hoteliers
If you missed our Digital Marketing Summit for Hoteliers last month, you missed a doozy. We've rounded up 14 of the best quotes from the event. See what struck a chord with hotel marketers everywhere.
Mobile Compatible vs. Mobile Optimized – What’s the difference?
The difference between a mobile compatible website and a mobile optimized website continues to be a source of confusion.
6 of the Greatest Summer Ideas for Hotels
There are only four and some odd months of optimal weather and sometimes only one really epic vacation to plan. Here’s how you make sure it’s planned with your property.