The Science Behind Website Design: Where to Position Your Book Now Button to Boost Clicks
We examine two concepts, the F-Pattern and Z-Pattern, to understand the most valuable on-screen real estate of your homepage, and where you should position your call-to-actions.
How Can You Choose Content to Tell Your Hotel Story? 5 Tips
Stuck on what kind of content to create for your hotel? Here are 5 helpful visual storytelling ideas.
Are You Using Virtual Tours to Engage Travelers and Boost Bookings?
Virtual Tours are designed to put your hotel on full display by allowing travel shoppers to pan around a complete 360 degrees. It allows consumers to interactively explore the property, rather than simply being able to view it statically.
14 Best Quotes from our Digital Marketing Summit for Hoteliers
If you missed our Digital Marketing Summit for Hoteliers last month, you missed a doozy. We've rounded up 14 of the best quotes from the event. See what struck a chord with hotel marketers everywhere.
Mobile Compatible vs. Mobile Optimized – What’s the difference?
The difference between a mobile compatible website and a mobile optimized website continues to be a source of confusion.
What OTA Commissions Are Costing You
OTA commissions are a thorn in every hoteliers side, but exactly how much are they costing you? See the numbers and our tips for how to drive more direct bookings.
What is Content Marketing in Hospitality? (Part 1 of 3)
Content marketing has the ability to turn travel shoppers into bookers. We break down the term and show you how it can make a difference for your property.
The Oldest Form Of Communication
Excite and inspire travel shoppers with the oldest form of communication: visual storytelling.
The DOs & DON’Ts of Effective Hotel Websites: Part 2 of 5
Here are the DOs and DON'Ts of creating and designing an effective hotel website.
6 of the Greatest Summer Ideas for Hotels
There are only four and some odd months of optimal weather and sometimes only one really epic vacation to plan. Here’s how you make sure it’s planned with your property.