Blog
Does Social Media Help My SEO?
Many things impact your search rankings, but what role, if any, does social media play? In this article, we examine how social media impacts your SEO strategy and how to use it to drive more direct bookings.
Where You Might be Losing One-Third of Potential Guests in Your Funnel
In 2017, Sojern, in partnership with Google, released a joint study titled “From Search Engine to Booking Engine: Sojern’s 2017 Hotel Report” that takes an unprecedented look into the path to hotel bookings in the US. One of the most interesting findings in the report centers around hotel lead time and when to start actively [...]
2017 Travel Website Behavior Study: Key Findings That Impact Your Hotel Website
It’s time to invest in your hotel website. Findings from a 2017 Travel Website Behavior Study by Fuel and Flip.to suggest that your hotel website is THE MOST influential factor when researching and booking a hotel. In fact, it’s more influential than Word of Mouth (#2), OTAs (#3) Search Engines (#4) and Review Sites (#5). [...]
Search Engine Marketing for Hotels: Making Sense of Organic and Paid [Webinar]
To drive more bookings at a lower cost you need to increase the amount of traffic to your hotel website. To accomplish this, you need a comprehensive search strategy that includes both organic and paid search initiatives. In this article, we recap some discussion points from the webinar, and how to approach your own search [...]
The Science Behind Vizlly and How to Drive More Bookings at a Lower Cost
Vizlly takes a scientific approach in order to guide travel shoppers to your booking engine, reduce booking abandonment and increase revenue. Here’s how.
Target These 3 Channels to Win More Bookings
Not all third party channels are created equal. While the major OTAs like Expedia or Booking.com can fill rooms in a pinch, there are more valuable networks you may be ignoring.
The Evolution of Vizlly: A Message from Our CEO
It’s been 2.5 years since we first launched Vizlly – what we were calling our “multi-channel digital marketing system” for hotels. Vizlly was built on the premise that hotels could drive more direct bookings if they had a great hotel website – one specifically designed to convert visitors into hotel bookers. And instead of [...]
4 Things You Need to Know to Drive More Mobile Hotel Bookings
Sojern recently teamed up with Google to analyze search and booking trends for US hotel guests. Here are 4 top insights from the report.
6 Reasons Why Management Companies Choose Vizlly
Whether you’re managing 1 property or 50, Hotel Management Companies face the same challenges when it comes to managing the digital marketing efforts for their properties. They find the process messy, convoluted and frustrating. Here's how Vizlly can help.
Inspire and Excite Travel Shoppers with Compelling Website Content
The content on your website is your opportunity to greet visitors warmly and make them feel welcome, long before they ever step foot on your property.