Blog
3 Ways to Increase Your Website Speed
47% of consumers expect a webpage to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load. So, if your website is too slow, it’s costing you money. Here's how to fix it.
How to Turn OTA Shoppers into Direct Bookers on Your Website
According to Phocuswright, 72% of travel shoppers in the US use Online Travel Agencies (OTAs) to shop for hotels. That’s a lot of people! The good news is, you can convince OTA shoppers to book directly on your website instead.
Hotel Storytelling Done Right: Spotlight on Hotel Ylem
Stories help develop an emotional connection with travel shoppers, which is important because emotion has been found to influence purchase intent. If a travel shopper is stuck deciding between your hotel and another down the street priced the same, they are more likely to choose the one with the best story; the best emotional [...]
Webinar Recap: 4 Things You Can Do to Drive Conversions on Your Website
The travel industry today is highly fragmented. Travel shoppers use many different channels, primarily online, to research and book travel. But no channel is more profitable than your hotel website. Your website should be driving the majority of your bookings, with OTAs simply supplementing your efforts.
Webinar Recap: Smart SEO Techniques to Drive Consumers to Your Website
Leonardo was recently invited by the Asian American Hotel Owners Association (AAHOA) to join their webinar, “Smart SEO Techniques to Drive Consumers to Your Website.” Darlene Rondeau, our VP Best Practices, Online Merchandising, spoke about the importance of developing a targeted SEO strategy that complements your brand’s SEO [...]
How to Use Storytelling to Connect with Travel Shoppers Emotionally
Storytelling creates an emotional connection with travel shoppers, which can help drive more business for your hotel. Get hotel marketing ideas to make your website content more memorable.
5 Free Social Media Tools to Create Visually Engaging Posts
Make your social media posts more engaging to travel shoppers. Check out these 5 free tools that can help you create stunning visual content.
Facebook: Why Hotels Need To Be On It & What to Post
Facebook is the largest social media community in the world, and still growing! In June 2017, Facebook reported 2.01 billion active monthly users – a 17% increase year-over-year. Facebook is simply too big to ignore. Hotels not only have to be present on this channel, they must be active on it too. Get some inspiration on what [...]
How to Attract Guests Online with Killer Visual Content
Visual content: When it's good, it's great for marketing a hotel online. When it's not, it doesn't do anybody any favors. In fact, it can discourage travel shoppers from booking. After price and location, photos play the biggest role in influencing the guest's booking decision. Learn how powerful visuals can help you win more [...]
Everything Hotels Need to Know About Guest Reviews
10 years ago, travel shoppers were not flocking to review sites before booking hotels, but now it’s a given that prospective guests conduct their research before booking. In the long run, careful management of online guest reviews will help drive more bookings and increase your revenue.