Blog
Top 10 Blog Articles of 2017
As the holiday season approaches, we’re recapping the top 10 articles of 2017 on the Vizlly blog. Our data reveals where hoteliers’ priorities lay in terms of digital marketing this year. From improving their website and presence on third-party booking channels, to getting more value from Facebook, it’s clear that hotel [...]
5 Things to Look for in a Great SEO Partner
Aligning yourself with the right SEO partner is crucial to the success of your hotel’s digital marketing strategy. The wrong choice will not only fail to drive the results you want, but can also damage your SEO standing with Google, to the point where it might take years to recover.
What Hoteliers Can Learn from Airbnb’s Digital Storytelling
Airbnb’s success, in no small part, boils down to its ability to leverage technology to create a superior digital experience; one that reflects evolving consumer behaviors. There is no reason why hoteliers can’t offer the same experience to travel shoppers, but while Airbnb is investing in destination value propositions, hotels [...]
Why Knowing Your Guests is Important for Your Bottom Line
To succeed at hotel revenue management and online marketing, Revenue Managers and Digital Marketers need to break down silos and work together closely.
The Explosive Growth of Airbnb – An Infographic for Hoteliers
Hotels are no longer just competing with other hotels in their comp set, they’re also competing with Airbnb. Check out our new Infographic, which highlights the explosive growth of Airbnb over the last 10 years and its growing threat to the hotel industry.
It’s All In The Stars: How to Get a Star Rating in Google Search Results
Star ratings help us determine the best airlines, cruises, attractions and hotels to book. For this reason, most major travel websites today have embraced a star ratings system, from review sites like TripAdvisor, to OTA channels like Booking.com, meta-review sites like Trivago, social media platforms like Facebook, and even [...]
Why You Need Localized Special Offers on Your Hotel Website
When hunting for a hotel, travel shoppers want to ensure they’re getting the best deal, and a special offer can be just the incentive they need to make a booking. If you are a branded property, you already have access to special offers developed by your brand. But to truly stand out in your local market, you also need some [...]
Webinar Recap: How Digital Marketing Can Transform Hotel Revenue Management
To get the best results, Revenue Managers should be working in unison with their Director of Sales & Marketing (DOSM), or whoever is responsible for marketing at the property level. However, many hotels tend to separate these teams and their corresponding responsibilities, resulting in a lack of communication that could be [...]
Is Your Hotel Website Optimized for Voice Searches?
The way we think about search engine optimization could change dramatically as voice searches rise in functionality and popularity. Hotel marketers need to start preparing for the inevitable and become more familiar with voice searches, their potential impact on SEO, and how to optimize their websites for them.
Drive More Direct Bookings With a Localized Experience on Your Hotel Website
When travel shoppers begin planning a trip, the first thing they want to learn about is the local area. This will help determine what kind of accommodation they need, and what their selection criteria will be. Your hotel website should demonstrate your local knowledge and expertise. Learn how to create website content that's [...]