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Ten Blog Content Ideas for Hotels During COVID-19
Your hotel blog is normally all about amazing reasons to visit your area and stay at your hotel. We know that hotels may be struggling with figuring out what to post as they figure out their COVID-19 marketing strategy. Here are ten blog ideas to add to your content calendar. If you don’t have a blog – or don’t have the time to [...]
Local marketing for hotels’ COVID-19 recovery
Analysis of how hotels flourished after previous recessions consistently shows that marketing is an essential tactic to avoid slashing rates and boost occupancy quickly. Hotels need to balance cutting costs with marketing investments. But the next step is deciding where to invest in marketing. The specific segments, traveler [...]
Leonardo strengthens connection with Concur’s mobile managed travel app
We are excited to share the news that we have enhanced our connection with our long-standing partners, SAP Concur. As the industry-leaders in travel management software, Concur helps 48,000 companies organize travel bookings and expenses. Leonardo has been Concur’s hotel media provider of choice for over a decade. Throughout this [...]
Hotel Social Media Strategies during COVID-19
As the travel industry reacts to COVID-19’s impact on tourism and hospitality, hotels’ focus must be on keeping lines of communication open with their guests. Hotels should be using social media to move the conversation online, and engage with your customers. Essential, up-to-date information about availabilities and travel [...]
Invest in new photography: marketing strategies for COVID-19
Photos are your opportunity to make a good first impression online. High-quality hotel photography has been proven to increase conversion rates and revenue, but with changing technology, photos can quickly show their age. What looked good on the average screen three or more years ago may look dated now. It’s essential that your [...]
Digital Marketing for Hotels During COVID-19: Off-Page Content and Paid Marketing
As we’ve shared in recent blogs, marketing efforts have a proven track record of helping hotels recover in a post-recession and post-crisis landscape. In a previous post, we shared marketing strategies designed that promote direct bookings and indirect bookings when the travel industry inevitably recovers. The content on your [...]
Achiga and Leonardo Announce Merger Agreement to Provide Expanded Marketing Solutions for the Hospitality Industry
Leonardo and Achiga, two Jonas Software Hospitality companies are excited to announce they will be merging to provide powerful technology solutions for the hospitality industry. Leonardo and Achiga provide industry-leading content management and digital experience services that help hotel brands, hotel properties, and travel channels [...]
Hotel Marketing on Travel Channels During COVID-19: Content Strategies for a Strong Recovery
Hotel brands will need to take a multi-pronged approach to recovery. Investing in marketing – which expert analysis shows is key to strong, lasting post-recession growth – means focusing on your presence across direct and indirect channels. On your direct channels, where hotels have more control, we recommend open communication [...]
Hotel Marketing During COVID-19: A Direct Booking Content Strategy
Analysis of previous post-recession recovery strategies demonstrates that hotels and brands that focused on a marketing approach – instead of cost or rate cutting – rebounded better and faster. At this moment, in the heart of the global crisis, we understand that it is hard to come up with a marketing strategy. That’s what [...]
Keep the conversation going during COVID-19: a communications strategy to stay in touch with guests
In these unprecedented times, travelers and the travel industry alike are forced to change their plans on a dime. Hotels need to have an adaptable strategy to keep their marketing efforts ongoing. Expert analysis of previous post-precession recovery shows that hotels that focused on marketing strategies (over cost or rate [...]