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Leonardo + Getaroom partnering to connect rates and room-type media on leading OTA channels
One of the biggest challenges facing travel channels is data harmonization. That’s a fancy way to say that travel channels need to sync the information they have about a hotel’s room availability with all of the ways that hotel’s room information is distributed online. One hotel’s room codes can be distributed under multiple [...]
New to Content Manager: Better media monitoring and insights
In 2021, we’re adding new improvements and additional functionality to Content Manager, our content management and distribution platform, that increases revenue, improves workflow and protects brand integrity. In discussions with our customers, it was clear that hotel brands need clear historical records of the changes made to their [...]
This year in Leonardo news: hotel marketing in unprecedented times
It’s no surprise that the majority of our most read content this year was about COVID-19 recovery strategies for hotels. Every property and brand needs guidance on what to do to get ahead, and Leonardo provided those resources throughout the year. We focused on a variety of different arenas, with an emphasis on direct booking [...]
This year in Leonardo news: the State of Distribution
We’re wrapping up a year of news and resources here at Leonardo, by sharing the top articles we published in 2020. In a year where every hospitality company was making difficult decisions and finding new ways to drive revenue, distribution has become more important than ever. The theme across everything we heard this year, from [...]
This Year in Leonardo News: What We’ve Been Up to in 2020
No matter how you look at it, 2020 is going to be a year to remember. Impossible to predict changes have disrupted the travel industry more than most. Here at Leonardo, we have risen to the challenge, working alongside our partners, forging new relationships, and keeping ourselves busy with major product changes and releases. Over the [...]
Media Library Fact Sheet: How We Simplify Work & Improve Brand Integrity
Media Library is a secure gallery of all of your brand media (images, videos, and virtual tours) as well as any additional content (PDFs and documents) your external and internal users need. It is a white-label solution that uses your branding on a streamlined interface. With Media Library, sharing media and tracking its [...]
Optimize Your 2021 Budget in the Age of Furloughs
As we head into the end of 2020, most hospitality companies are setting their 2021 budgets and strategies. It’s a forecasting period unlike any previous year in the travel industry. With lasting economic uncertainty, every hotel brand is facing unique challenges. Following the 2008 recession, Harvard Business Review analyzed [...]
Dispelling Myths Around Static Content
Leonardo has spent the last twenty years working in the world of digital hotel content. The industry as a whole, and we as part of it, have come to define two kinds of content displayed in every hotel listing across the web, whether it’s on an online travel channel, a gated corporate channel, or within the data network of a bed [...]
Introducing: Download Reports in Media Library
We are giving hotels more tools to manage media, with deeper insight into usage and performance. We started with Content Manager reporting, which lets hotels audit and monitor media quality and distribution. Now, we are releasing reporting tools for Media Library. Media Library lets hotels create a single source of truth about their [...]
Introducing: COVID-19 Communications Pop-up for Hotel Websites
Our technology partner, Bookassist, has launched a new feature that will help hotels and restaurants effectively communicate their COVID-19 related measures and updates. No one will stay at a hotel or eat at a restaurant unless they feel safe in doing so. People will increasingly favour brands that clearly demonstrate a strong [...]