Facebook: Why Hotels Need To Be On It & What to Post
Facebook is the largest social media community in the world, and still growing! In June 2017, Facebook reported 2.01 billion active monthly users – a 17% increase year-over-year. Facebook is simply too big to ignore. Hotels not only have to be present on this channel, they must be active on it too. Get some inspiration on what [...]
How to Attract Guests Online with Killer Visual Content
Visual content: When it's good, it's great for marketing a hotel online. When it's not, it doesn't do anybody any favors. In fact, it can discourage travel shoppers from booking. After price and location, photos play the biggest role in influencing the guest's booking decision. Learn how powerful visuals can help you win more [...]
Everything Hotels Need to Know About Guest Reviews
10 years ago, travel shoppers were not flocking to review sites before booking hotels, but now it’s a given that prospective guests conduct their research before booking. In the long run, careful management of online guest reviews will help drive more bookings and increase your revenue.
Why Everyone Should Be On Your Hotel’s Digital Marketing Team
How do you generate the massive amounts of content needed to fuel your hotel’s digital marketing strategy? Especially when there’s a limited number of people (you alone?!) on your team? The good news is, the answer is right in front of you. Every employee, guest and supplier is a potential source of content that can help your [...]
Optimize Your Hotel’s Facebook Page to Drive More Direct Bookings
Get practical tips for how to improve your hotel's visibility in Facebook search results, and how to optimize your Facebook page to convert visitors into direct bookings.
Is Facebook the Next Google? Facebook’s Search Functionality Explained
Facebook is now the second largest advertising seller behind Google. But, according to Facebook’s CFO, David Ebersman, the amount of Facebook ads being shown to its users is reaching a saturation point. For the company to continue to grow, it needs to find new revenue streams. Surprisingly, where Facebook might see the most [...]
How a Vanity Website Can Complement Your Brand’s Digital Marketing Efforts
Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty programs, more booking channels, and marketing resources. But even with all these benefits at your disposal, there are still things you can do to drive more direct bookings for your hotel – initiatives which complement [...]
Why The Right Hotel Images Are SO Important for Your OTA Listings
Your hotel images are the one feature you can really control on OTA sites. They are the single most important way to convey your unique story and become part of a traveler’s consideration set. Learn what hotel images travel shoppers want to see the most, and how a digital brochure can help you serve up the right content on [...]
The State of SEO in Travel: 13 Eye Popping Statistics
To win more direct bookings, you need to drive more website traffic. And for that to happen, your website needs to be “discoverable” by search engines. We’ve compiled the following Infographic to help you understand the true impact of SEO in the travel industry today, and where to focus your SEO efforts.
Machine Learning: How Google is Helping Hoteliers Get Smarter with Search
Google's advancements in data collection & machine learning can help hoteliers get in front of the right people, at the right time, with the right message. Read this excerpt from Jennifer Wesley, our webinar guest speaker last week, to learn more.