Webinar Recap: How Digital Marketing Can Transform Hotel Revenue Management
To get the best results, Revenue Managers should be working in unison with their Director of Sales & Marketing (DOSM), or whoever is responsible for marketing at the property level. However, many hotels tend to separate these teams and their corresponding responsibilities, resulting in a lack of communication that could be [...]
Is Your Hotel Website Optimized for Voice Searches?
The way we think about search engine optimization could change dramatically as voice searches rise in functionality and popularity. Hotel marketers need to start preparing for the inevitable and become more familiar with voice searches, their potential impact on SEO, and how to optimize their websites for them.
Drive More Direct Bookings With a Localized Experience on Your Hotel Website
When travel shoppers begin planning a trip, the first thing they want to learn about is the local area. This will help determine what kind of accommodation they need, and what their selection criteria will be. Your hotel website should demonstrate your local knowledge and expertise. Learn how to create website content that's [...]
3 Ways to Increase Your Website Speed
47% of consumers expect a webpage to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load. So, if your website is too slow, it’s costing you money. Here's how to fix it.
How to Turn OTA Shoppers into Direct Bookers on Your Website
According to Phocuswright, 72% of travel shoppers in the US use Online Travel Agencies (OTAs) to shop for hotels. That’s a lot of people! The good news is, you can convince OTA shoppers to book directly on your website instead.
Hotel Storytelling Done Right: Spotlight on Hotel Ylem
Stories help develop an emotional connection with travel shoppers, which is important because emotion has been found to influence purchase intent. If a travel shopper is stuck deciding between your hotel and another down the street priced the same, they are more likely to choose the one with the best story; the best emotional [...]
Webinar Recap: 4 Things You Can Do to Drive Conversions on Your Website
The travel industry today is highly fragmented. Travel shoppers use many different channels, primarily online, to research and book travel. But no channel is more profitable than your hotel website. Your website should be driving the majority of your bookings, with OTAs simply supplementing your efforts.
Webinar Recap: Smart SEO Techniques to Drive Consumers to Your Website
Leonardo was recently invited by the Asian American Hotel Owners Association (AAHOA) to join their webinar, “Smart SEO Techniques to Drive Consumers to Your Website.” Darlene Rondeau, our VP Best Practices, Online Merchandising, spoke about the importance of developing a targeted SEO strategy that complements your brand’s SEO [...]
How to Use Storytelling to Connect with Travel Shoppers Emotionally
Storytelling creates an emotional connection with travel shoppers, which can help drive more business for your hotel. Get hotel marketing ideas to make your website content more memorable.
5 Free Social Media Tools to Create Visually Engaging Posts
Make your social media posts more engaging to travel shoppers. Check out these 5 free tools that can help you create stunning visual content.