How to Attract More Corporate Travelers To Your Hotel in 2019
Today’s business traveler is browsing for potential hotels both through company booking tools and organic search. With annual global business travel spend expected to reach $1.6 trillion by 2020, there’s a large opportunity for your hotel to capture part of this weekday-focused market. Today’s business traveler is browsing for [...]
How This Resort Rebranded And Grew Revenue In New Markets
The Briars Resort & Spa has been welcoming guests to the shores of Lake Simcoe near Barrie, Ontario since 1942. After operating for many years as a family-focused resort, the Briars recently rebranded and began targeting couples and business travelers as well. We spoke with Bob Law, Resort Manager at The Briars Resort & Spa, [...]
Hotel Backlinks Ideas You Can Get Started on Today
When your hotel is thinking about your SEO strategy, you have to look beyond your own website. Optimizing the content and the coding of your website is just the first step to climbing to the top results in Google. The next step in your SEO strategy is building the number of links from other websites to your hotel’s website. For [...]
Industry Insights: The Two Major Content Challenges For Hotel Channels (Feat. Milos Krsmanovic)
Third party booking channels, like Expedia & Booking.com, recognize that bookings are directly correlated to the quality and quantity of visual content. The problem is, how do channels get this visual content from the brands in an effective manner, and how can they use this content to curate personalized travel shopping [...]
5 Ways To Market Your Hotel During The Holidays
With the holidays fast approaching, it’s time to start thinking about your hotel’s seasonal marketing initiatives. A recent study by Reuters found that 107.3 million Americans traveled over 50 miles throughout the holiday season in 2017. Whether these travel shoppers are visiting long-distance family members or enjoying a [...]
Industry Insights: How To Measure Hotel Website Performance (Feat. Naveen Nawaz)
There are two key aspects that determine the performance of a hotel website. First, can travel shoppers find your website? Second, are travel shoppers completing the booking, or are they simply browsing and bouncing? Our UX/UI Manager, Naveen Nawaz discusses how our Vizlly websites are built with SEO & conversion performance in [...]
Industry Insights: Convert A “Looker” Into A “Booker” With UX/UI Design (Feat. Naveen Nawaz)
Surprisingly, UX/UI best practices have not changed in the hospitality industry. The goal has always been to convince travel shoppers to hit the “book now” button. From examining what users spend time on, to integrating subtle animations into our design, our product team is able to make small changes that have a big impact on [...]
Industry Insights: Designing A Hotel Website That Wins Bookings (Feat. Naveen Nawaz)
Website design is the backbone that allows travel shoppers to easily navigate your hotel website, find the relevant information needed to make a purchase decision and ultimately complete the booking. From research and wire-framing to prototypes and mock-ups, our UX/UI Manager, Naveen Nawaz, discusses all the work that goes into [...]
Industry Insights: Win Bookings with this Online Tactic (Feat. Bharat Patel)
Travel shoppers are increasingly searching for experience based information when selecting a hotel. Unfortunately a Brand.com website is very limiting, often offering little more than an amenity checklist. Hoteliers need to keep up with the changing marketplace and provide travel shoppers with the information they want to know [...]
Industry Insights: A Vizlly Customer For Over Two Years (Feat. Bharat Patel)
As an industry leading technology, Vizlly helps hotels showcase all of their property’s unique features. But the value that Vizlly brings goes beyond technology. It is our Customer Success team behind Vizlly who helps keep our clients happy by listening and responding to their every need. Renowned hotel owner, Bharat Patel [...]