What hotels need to know about Google Analytics 4
Google Analytics 4 (GA4) is the latest version of Google Analytics, the industry-standard tool for tracking and monitoring web traffic. This new version has a host of new features, but it’s an increasingly important topic for hoteliers and hotel digital marketers to understand because Google is discontinuing its older analytics tool. As [...]
Background videos for hotel websites: what you need to know and recommended sites
Visual content is essential to your hotel website. A picture sells a thousand room nights, and a video can do even more. Use videos on your hotel’s homepage to truly capture the essence of your property. Videos make a big impact. They go a long way to making your hotel’s site memorable during the early “discovery” phase, when [...]
Power your Direct Channels in the Next Generation of Content Manager
The next generation of Content Manager powers your direct channels. Send media and textual content to your hotel website, brand.com, loyalty sites, and more. For any inquiries or more information, reach out to our team.
We’re moving: Leonardo is changing our web address to better align with how we help the travel industry
Like many companies, the last year has allowed us to refocus our goals and our mission. At the core of this, and at core of what we do, is helping the global hospitality industry improve the quality and reach of their marketing efforts. Over the last year, we’ve expanded the ways that we help supply and demand partners simplify content [...]
The Importance of Multimedia for Hotel Recovery: Amadeus LinkHotel and Leonardo Expand Partnership
Petar Popov, Head of LinkHotel, Hospitality, Amadeus In a time where we’re all living with so much uncertainty, having the right people and partners by your side is more important than ever. As hoteliers globally feel the impact of COVID-19, we know that a crucial element during the various stages of recovery is visibility. With [...]
Optimize Your 2021 Budget in the Age of Furloughs
As we head into the end of 2020, most hospitality companies are setting their 2021 budgets and strategies. It’s a forecasting period unlike any previous year in the travel industry. With lasting economic uncertainty, every hotel brand is facing unique challenges. Following the 2008 recession, Harvard Business Review analyzed [...]
How a hotel website helps independent hotels win direct bookings
As an independent hotel, you may feel like it’s difficult to compete with large brands. Brands heavily invest in digital marketing campaigns and loyalty programs to try and build brand loyalty with travel shoppers. However, a 2018 study by Oracle found that 70% of leisure travelers do not have a preferred hotel brand that they [...]
Displaying Reviews on Your Site Helps Develop Consumer Trust
Price is no longer the only factor travel consumers consider when booking a hotel. People will often research a hotel’s reviews before making a booking. By providing a review feed on your website, you will allow potential guests to see an unbiased representation of your hotel without having to check external sites such as OTAs, [...]
How a Vanity Website Decreases Customer Confusion
Customer confusion occurs when a consumer is unsure of a purchase because they did not fully understand the product or service. This may lead to shoppers ignoring options that are hard to follow even if they’re the best option based on their needs. In the context of hotels, travel consumers swamped with different booking [...]
Top Amenities to Display on a Hotel Website
Hotel guests have different needs depending on, among other things, their reason for travel, their destination, and their length of stay. Hotels meet these needs by providing various amenities depending on their scale and target audience. For example, a resort may offer an on-site spa, or a hotel across the street from a [...]