This year in Leonardo news: hotel marketing in unprecedented times
It’s no surprise that the majority of our most read content this year was about COVID-19 recovery strategies for hotels. Every property and brand needs guidance on what to do to get ahead, and Leonardo provided those resources throughout the year. We focused on a variety of different arenas, with an emphasis on direct booking [...]
This year in Leonardo news: the State of Distribution
We’re wrapping up a year of news and resources here at Leonardo, by sharing the top articles we published in 2020. In a year where every hospitality company was making difficult decisions and finding new ways to drive revenue, distribution has become more important than ever. The theme across everything we heard this year, from [...]
This Year in Leonardo News: What We’ve Been Up to in 2020
No matter how you look at it, 2020 is going to be a year to remember. Impossible to predict changes have disrupted the travel industry more than most. Here at Leonardo, we have risen to the challenge, working alongside our partners, forging new relationships, and keeping ourselves busy with major product changes and releases. Over the [...]
Media Library Fact Sheet: How We Simplify Work & Improve Brand Integrity
Media Library is a secure gallery of all of your brand media (images, videos, and virtual tours) as well as any additional content (PDFs and documents) your external and internal users need. It is a white-label solution that uses your branding on a streamlined interface. With Media Library, sharing media and tracking its [...]
Dispelling Myths Around Static Content
Leonardo has spent the last twenty years working in the world of digital hotel content. The industry as a whole, and we as part of it, have come to define two kinds of content displayed in every hotel listing across the web, whether it’s on an online travel channel, a gated corporate channel, or within the data network of a bed [...]
How Automation Saves Hotels Time and Money
Automating content distribution saves time and money for hotels, no matter your scale—from independent hotels, smaller soft brands, to multi-national chains. When we say “content distribution automation” we mean using technology to centrally gather all the marketing text, photos, videos, and virtual tours for one hotel [...]
Posadas Extends Media Distribution Partnership with Leonardo
Posadas, Mexico’s largest hotel operator, boasts a portfolio of over 180 properties across their brands: Live Aqua, Grand Fiesta Americana, Curamoria Collection, Fiesta Americana, The Explorean, Fiesta Inn, Gamma and one hotels. As a Leonardo partner for the past 10 years, they have relied on our solutions to increase online [...]
Red Roof signs with Leonardo to improve reach and consistency across third-party channels
We are excited to share that we have once again partnered with Red Roof to distribute their media across our growing network of travel channels. Red Roof was looking to expand and enhance the reach of their 600+ property portfolio, while also removing some of the friction points experienced with other platforms on the market. [...]
Why encoding room data to images is essential to media distribution and hotel revenue potential
In an industry facing an uphill battle to recover from COVID-19, both hotel brands and travel channels must look for any advantage over their competition. As a technology provider to both brands and channels, we have unique access into key differentiators that help both sides increase revenue and conversion. One of those differentiators: [...]
Introducing: Download Reports in Media Library
We are giving hotels more tools to manage media, with deeper insight into usage and performance. We started with Content Manager reporting, which lets hotels audit and monitor media quality and distribution. Now, we are releasing reporting tools for Media Library. Media Library lets hotels create a single source of truth about their [...]